Webinar marketing is a fast-growing platform that has helped millions of online businesses and course creators to step up their game and scale their business in a short time.

In a nutshell, webinars are online seminars that you can use to connect with an audience and pitch your product or service. There are a few variations of webinar structures; but usually they include an educational presentation followed by a Q&A session and a product/service offer.

Now that you know what a webinar is, what exactly are the perks of webinars? What makes them more effective at selling than physical sales events?

Webinars are a powerful tool to sell your online course because from the first interaction with your audience, you have the power to create a connection and earn their trust before you have to ask for the sale. Your audience gets to see you in action, see your expertise and your authentic story which makes it easier for them to feel like your course is exactly what they were looking for.

Having you there to interact with them, answer their questions in real-time makes them feel that you are serious about helping them, which in turn helps them feel good about investing their time and money with you because they already feel like you will be there to follow through with the service offered to them at the webinar.

Your webinar will also be a free event - which for the audience feels like they've just gained a great deal. Now that they have listened to your mechanism, they feel as if they've already made a commitment, making it more likely for them to want to continue with the course you pitch at the end of the webinar.

Apart from the perks of interaction and the trust factor, webinars are also a fantastic way to grow your email list. More email addresses = bigger audience = higher chance for you to convert them from a curious buyer to a successful client.

Moreover, even if someone who registered for your webinar wasn't able to attend it, you can easily continue to communicate with them through email, ensuring that no lead goes to waste. Not to forget that usually, these are all qualified leads.

If someone is committed to spending up to an hour listening to your experience and expertise to help them gain new knowledge you can be sure that they are indeed a serious customer who isn't interested in wasting your time or theirs.

One of the biggest advantages of webinars is that they are wonderfully cost-effective. Imagine if you were to host a webinar as a live physical event - how many overhead costs would chip away at the profits you make?

Furthermore, booking a venue, managing technical equipment like mics, lights, and projectors, hiring people to help you with handling the event and refreshments, sorting out travel and accommodation expenses are all very time-consuming obligations that will take the time and energy you could have invested on your existing clients.

With a webinar, you have the freedom to easily accommodate a large number of participants, from all around the world without the restrictions or cost of physical space. Your audience doesn't feel like they have to physically travel to attend an hour-long event when they can join it at the click of a button from the comfort of their home.

Even during the pandemic, when many in-person businesses were closing down due to restrictions, online course creators that hosted webinars were able to not just continue but grow their businesses thanks to how flexible and adaptable they are.

With a Webinar mechanism, you can also automate your webinar funnel so that it keeps running 24/7 as long as you like, without you having to invest any extra time or effort. That means you don't have to worry about compromising the time with your existing clients, or your own time that you can spend with family and friends because the webinar does all the work for you!

Now that you know all about webinars and why they are super effective at selling an online course, you're probably wondering how you can set up a webinar. There are several ways including Doing It Yourself (DIY), getting someone to teach you through the process (DWY) and getting a professional team to execute your vision (DFY).

If all these terms seem confusing right now, we have some helpful tips on what they are and which approach works best for launching and automating an online course right here.

Webinars are a convenient and effortless way to build excitement for your products, grow your audience, drive sales and even build up your credibility and recognition.

If you're an online course creator interested in webinars and want a team of experts to help you launch, scale, and automate your online course in as little as 10 days, here's where you can get started!